Designed an accessible and user-friendly self-service hub interface for the IKI retail chain, prioritizing the needs of elderly customers.


The Challenge

Business goals

IKI aimed to enhance the in-store customer experience by providing easy access to loyalty program features, product information, and promotions. A key focus was to appeal to an often-underserved demographic, making technology less intimidating for elderly shoppers. Additionally, streamlining common customer service inquiries through self-service capabilities would improve efficiency.


Standard retail interfaces can be visually complex and difficult to navigate, especially for those who aren't tech-savvy. Limited accessibility features often exclude older customers or those with visual impairments. Inconsistency across in-store touchpoints creates confusion and diminishes brand cohesion.



Accessibility Standards

Thoroughly examined guidelines like WCAG (Web Content Accessibility Guidelines) to identify best practices for visual clarity, font size, color contrast, and navigation.

Competitive Analysis

Assessed self-service solutions from other retailers and sectors to identify successful patterns and areas for IKI to stand out.


Design and Development

Intuitive UX

Crafted a streamlined interface focused on essential actions (card registration, offers, points balance, product search).

Accessible Design

Prioritized large buttons, high-contrast color palettes, clear typography, and simplified language throughout the UI.

Design System

Established a robust design system to ensure consistency, scalability, and ease of maintenance. Emphasized modular component design with various states (e.g., default, hover, disabled)


Carefully considered button sizes and spacing to accommodate comfortable finger-based navigation.